Undergraduate Courses
| Marketing 487: Strategic Marketing Capstone
|
This course focuses on the application of marketing concepts to managerial decision making across topic areas of corporate level strategy, marketing research, markets, products, pricing, promotions, supply chain management, retailing, and international marketing. The goal of the course is to tie the business concepts and tools of previous courses to real world situations, preparing the student for dynamic decision making in their careers. The course content will incorporate lectures, intensive class discussion, intensive case analysis, guest speakers, video, and student/team presentations. (3 Hours) |
| Marketing 422: Supply Chain Strategy Capstone
|
Supply Chain Strategies are key to firms developing a sustainable competitive advantage. This course builds on the supply chain and logistics principles discussed in MKT 511 (Supply Chain Management) addressing the changing and increasingly important role of supply chain management from a strategic standpoint. Topics include Category Management, Distribution Strategy, Inventory & Information Strategy, Materials Handling & Packaging, Operations Integration, Outsourcing, Partnering & Customer Relationship Strategy, Redesign & Contingency Planning, Reverse Logistics, Strategic Sourcing, Technology, Transportation, Security, & Regulations, TQM, Selection, and Staffing, and Facility Strategy & Location. The main objective of the course is to teach the participants how to develop a comprehensive supply chain to support overall business objectives. The course is case and simulation based giving the student hands on pragmatic training for their first career placement. (3 Hours) |