Library Resources for APR 422 (Cheong)

Recommended Resources

• Business Source Premier
• MarketResearch.com Academic
• OneSource
• Encyclopedia of Major Marketing Campaigns - REF. HF 5837 .E53 2000
• Factiva
• LexisNexis Academic
• SRDS: The Lifestyle Market Analyst - REF. HF 5415.33 .U6 L54
• Household Spending : Who Spends How Much on What - REF. HC 110 .C6 O34 2001
• Best Customers : Demographics of Consumer Demand - REF. HC 79 .C6 R87 2001

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