Library Resources for APR 322 (Sims, Daria)
Recommended Resources
- Mediamark Research Reports (MRI) - REF. HF 5415.3 .M43
- Simmons Choices 3
- Business Information: Finding and Using Data in the Digital Age - REF. HD 30.2 .Z337 2003
- Statistical Abstract of the United States - REF. HA 202 .S72x or online
- Best Customers : Demographics of Consumer Demand - REF. HC 79 .C6 R87 2001
- Demographics USA - REF. HF 5415.2 .S94
- Household Spending : Who Spends How Much on What - REF. HC 110 .C6 O34 2001
- Editor & Publisher Market Guide - REF. HF 5905 .E38
- Standard & Poor's Industry Surveys - REF. HC 106.6 .S74
- ABI/INFORM
- Business Source Premier
- MarketResearch.com Academic
- National Trade and Professional Associations of the United States - REF. HD 2425 .D53
- Encyclopedia of Associations - REF. HS 17 .G32
- Associations Unlimited
- Standard Rate & Data Service (SRDS) - Oversized periodicals area
- Encyclopedia of Major Marketing Campaigns - REF. HF 5837 .E53 2000
- Advertising Red Books - REF. HF 5805 .S7
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