Data Mining Certificate

Welcome to the Data Mining Curriculum at the Culverhouse College of Business Administration at the University of Alabama. One of the few programs of its kind offered within a college of business, it delivers the exceptional knowledge, skills and experience you need to produce valuable results for your organization. And, it’s one of the few graduate business programs to prepare you for certification in SAS Enterprise Miner.

Who needs Data Mining?

As modern businesses collect ever increasing amounts of data on their customers, it is essential to analyze these data for competitive advantage.

In their new book Competing on Analytics, Davenport and Harris relate many examples of how successful companies are harnessing data mining techniques to create competitive advantage. In today’s global economy, extracting value from data is essential for modern businesses.

Why Study Data Mining?

Data mining reveals how organizations can improve their performance. By detecting hidden patterns and relationships among massive amounts of raw information, data mining produces knowledge that leads to action that produces results.

Data skills alone won’t do it. It also takes a broad understanding of business and hands-on experience solving real business problems. Precious few professionals possess this unique combination of knowledge, skills and experience.