Arthur W. Allaway

Arthur W. Allaway
Professor of Marketing and M. Thomas Collins Faculty Fellow in Marketing
Management & Marketing
Office: 169 Alston Hall, 205-348-8917
Specialty Areas:
New product development, business-to-business marketing, regional growth, spatial diffusion, consumer choice, site and market area analysis, optimal control of marketing strategies marketing models, market area analysis, e-business/commerce strategy.
Education:
University of Texas-Austin (B.B.A., M.B.A., and Ph.D.).
Honors, Achievements and Affiliations:
Professor Allaway has been published in a number of academic journals, including Journal of Marketing, Journal of Retailing, Journal of Business Research, Growth and Change, Economic Geography, The Journal of General Management, and the Research in Marketing series. He received the Journal of Retailing Best Article Award for 1987. He was marketing research director for a large business-to-business manufacturer before returning for his Ph.D.