Undergraduate Program
2008-2010 Catalog
Marketing Major
Marketing is concerned with (1) the identification and assessment of consumer and industrial market needs and (2) the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to define new opportunities and refine existing opportunities. Marketers are also responsible for developing and managing products, promotional programs, distribution systems, and prices that are appropriate to the targeted market opportunities. Students who major in marketing enjoy a wide range of employment opportunities. Entry-level opportunities exist in sales and sales management, retail management, product and brand management, market research, advertising, distribution and logistics, purchasing, and other areas. Faculty Advisors: Allaway, Beatty, Calamusa, Davis, D’Souza, Ellinger, Franke, Hill, Morgan, Mothersbaugh, Reynolds, and Richey
| Major Program Requirements | |
| Each marketing major is required to earn a “C-” or better in all courses in the major. | |
| Courses | Hours |
| MKT 313 Buyer Behavior | 3 |
| MKT 337 Personal Selling | 3 |
| MKT 411 Supply Chain Management | 3 |
| MKT 410 Innovation | 3 |
| MGT 320 Leadership | 3 |
| MKT 487 Strategic Marketing | 3 |
| ___ | |
| Total: 18 hours | |
Marketing Specializations
Consumer Marketing is a dynamic area that includes such aspects as branding, advertising, public relations, retailing, product development, and marketing research. This specialization can be tailored in several ways to emphasize your specific interests and career aspirations.
| Required Courses | |
| Pick Three of the Following |
|
| Courses | Hours |
| MKT 310 Intro to Electronic Commerce | 3 |
| MKT 321 Retail Management | 3 |
| MKT 444 Promotional Management | 3 |
| MKT 473 Marketing Intelligence | 3 |
| APR 331 Publicity and Media Relations | 3 |
Professional Sales is a program of preparation for students that want to fast-track their business career. This concentration provides (1) practical application of sales and self presentation techniques (2) access and exposure to business recruiters from Fortune 100 companies and (3) valuable persuasion and communication skills that can be used to advance any career in business. Professional Sales is a career that is very much in demand. There are still more job openings than qualified applicants. Also, the benefits and compensation packages for Professional Sales positions makes it one of the highest paid fields in marketing.
| Required Courses | |
| Courses | Hours |
| MKT 338 Sales Management | 3 |
| MKT 437 Advanced Sales | 3 |
| MKT 473 Marketing Intelligence | 3 |
Supply Chain Management is a program of preparation that students interested in customer service, industrial sales, logistics management, marketing operations, purchasing, strategic planning, or transportation management should strongly consider. Supply chain management is currently one of the highest paying fields in marketing and at high demand with manufacturers, wholesalers, retailers, consulting services, government agencies, service institutions, and third party service providers.
| Required Courses |
|
| Courses | Hours |
| MKT 422 Logistics Management | 3 |
| MKT 460 Export/Import Management | 3 |
| OM 417 | 3 |
| OM 427 | 3 |
Global Business programs have been designed for students of marketing who are interested in entering the global arena.
| Required Courses |
|
| Courses | Hours |
| MKT 455 International Marketing | 3 |
| IBA 350 Intro to World Business | 3 |
| IBA 351 Multinational Business Communication | 3 |
| IBA 460 Export/Import Management | 3 |
2006-2008 Catalog Curriculum
For those using the 2006-2008 Catalog, click here.