Curriculum

The MSM is an on-campus daytime program.  There are no extension courses, distance courses, or night courses as part of the required curriculum.  Unless students opt to extend their program, they can begin in the fall semester and be finished the following May.

The first semester (fall semester) coursework involves an in-depth immersion into marketing issues and decision making, marketing strategy, marketing research tools, statistics, and an overview of project management with an existing organization.

We have recently completed the planning process for separate specialization options within the MSM degree to reflect career path opportunities in today’s marketplace.  The curriculum for each is shown below.

 

Marketing Management Specialization

Fall Semester

Marketing 518 - Survey of Marketing

Marketing 530 - Advanced Marketing Analysis

Marketing 592A - Client-based Marketing Project A

Marketing 597 - Introduction to Project Management 

Statistics 550 - Statistical Methods in Research I

Spring Semester

Marketing 581 - Capstone Experience in Marketing

Marketing 592B - Client-based Marketing Project B

Three optional classes from the following:

Marketing 531 - Services Marketing

Marketing 510 - New Product Development

Marketing 522 - Advanced Supply Chain Strategy

Marketing 591 - Professional Sales

Other approved graduate classes on campus (with permission of program advisor and the instructor)

 Professional Sales Specialization

Fall Semester

Marketing 518 - Survey of Marketing

Marketing 530 - Advanced Marketing Analysis

Marketing 592A - Client-based Marketing Project A

Marketing 5xx - Introduction to Professional Sales (unless taken as an undergraduate – then substitute Project Management)

Marketing 5xx - Account Management

Spring Semester

Marketing 581 - Capstone Experience in Marketing

Marketing 592B - Client-based Marketing Project B

Marketing 5xx - Sales Management

Marketing 522 - Supply Chain Management

One optional class from the following:

Marketing 531 - Services Marketing

Marketing 510 - New Product Development

Other approved graduate classes on campus (with permission of program advisor and the instructor)

 

 Marketing Analytics Specialization

Summer Semester prior to starting the program

            Statistics 560 (online)

Fall Semester

Marketing 518 - Survey of Marketing

Marketing 530 - Advanced Marketing Analysis

Statistics 521 - Statistical Data Management

Statistics 531 - Introduction to Data Mining

Marketing 592A – Client-based Marketing Project A

Spring Semester

ST 522 Advanced Data Management

ST 532 Advanced Data Mining

Marketing 581 - Capstone Experience in Marketing

Marketing 592B - Client-based Marketing Project B

Students who complete the four-course statistics sequence will receive a Data Mining Certificate

 Supply Chain Specialization

                                Currently under development