Management & Marketing

Welcome to the University of Alabama Management & Marketing Department

Educational experiences offered through coursework in the Department of Management and Marketing has broad appeal to students seeking a business degree that will prepare them to work with people – including customers, employees, suppliers, and government agencies.  Through the various management and marketing courses, working with our faculty, students improve their skills in communication, leadership, innovation, and decision making, with an understanding of how these skills can be aided by technology and applied in a global business environment.

Faculty in the Department of Management and Marketing are committed to providing the best learning experiences for students, contributing to the creation of knowledge in their areas of expertise through path breaking research, and serving the many constituencies of the community.

Undergraduate Specializations

Management & Marketing is home to these majors and specializations:

• Professional Selling
• Supply Chain Management
• Consumer Marketing
• Global Business (Marketing)

• Health Care Management
• Entrepreneurship
• International Business Management
• Human Resources Management
• Management Communication

For more information on the undergraduate program, you can contact Dr. Diane Johnson, Management Program Coordinator, at djohnson@cba.ua.edu, or Dr. Mothersbaugh, Marketing Program Coordinator, at dmothers@cba.ua.edu